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| Curly Is 'In' Again |
| A Brazilian soap opera helped to bring the style back |
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Fernanda Mendes Viegas (Viegas)  |
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Published 2009-11-11 15:14 (KST) |
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| This article is only lightly edited. <Editor's Note> |
Like clothes and accessories, the "types" of hair also have peak periods.
Long ago, here in Brazil, being blond was the most fashionable, which was attributed to the character Leona (Carolina Dieckmann) in the soap opera "Cobras e Lagartos" on Globo Television. The popularity of curly hair has also been fueld by a Globo TV actor, Tais Araujo Helena, who interpreted the novel "Living the Life."
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TODAY'S TOP STORIES |
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FROM THE SECTION |
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Is curly hair here to stay, or will it wane like the blonds?
It's as if now people suddenly gained the courage to go against the standards of aesthetics that are deeply rooted in Brazilian society. We are a mixed population with African origins that follows the European way, and now, with the endorsement of the media, we've "won" the ability to change.
I have bulky, curly hair which I love. But in the rush of everyday life, it can be difficult.
Curly hair is one of the identities of great relevance to those of African decent. However, the great historical miscegenation in Brazil only shows our cultural diversification. We see people of color with white skin with curly hair, brown with green eyes, and a myriad of other ways.
But, still, our African cultural heritage is undervalued, and hair is the easiest way to suppress this difference. Beautiful curly hair is smoothed, hydrated and pulled by millions around the world, creating a huge economy around creams, products and chemicals.
It was precisely what the executive editor of the site Epoch, Ivan Martin, argued in his column this week.
"The beauty and fashion says a lot about self-image of people" he says.
It's funny how people react to the influences of the media, especially when it comes to beauty. There is a race now is to let everyone see people's natural curls. What these racers overlook is that standards of beauty were created to move the economy. If you stop to think, you will realize that you do not know who created these standards. Who says straight hair is beautiful, is good? We know that this is what we see and hear all the time.
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©2009 OhmyNews
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