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Madrid's Bid for the 2016 Summer Olympics
Will third time be the charm for Madrid?
Beom-seok Sohn (gmitil10)     Print Article 
Published 2009-07-16 14:21 (KST)   
"Hola everyone." This is the motto of Madrid's bid for the 2016 Summer Olympics. Having come very close to being chosen for the 2012 Summer Olympics, Madrid is attempting once more to secure the rights to host the Summer Olympic Games.

Its bid is, without a doubt, much more than just a hopeless dream. In fact, I would label it as one of the front-runners in the race to host the 2016 Summer Olympics (Madrid scored second highest of all seven original applicant cities in the IOC's preliminary evaluation). (1) Its failed attempt four years earlier seems to have made this bid even more appealing and feasible.

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This article is following the article on Chicago's bid, and as I compare the two cities' bids, I can't help but notice that they are strikingly similar. Both are touting its existing infrastructure, strong sports culture, and strong public support.

Just like Chicago, Madrid has a very strong sports infrastructure, which can be credited largely to its powerful sports culture. With sports franchises like Real Madrid C.F., and many others, it is estimated that Madrid already has as many as 77 percent of the Olympic venues in place. (2) The litany of stadiums and sports venues may not be quite as long as that of Chicago, but it is undeniable that its existing sports infrastructure is more than sufficient for a successful bid.

Where Madrid truly shines seems to be in public support, with a recent poll suggesting that 92.6 percent of the public supports the bid. (3) Perhaps the city's failed bid just four years earlier has only strengthened the desire to succeed this time around. Topping this off is the fact that Madrid already has around sixty corporate sponsors lined up for its bid. (4)

As mentioned before, Madrid placed second highest of all seven original applicant cities in the IOC's preliminary evaluation. Few can doubt Madrid's technical credentials for hosting the Summer Olympics. Yet one major disadvantage may end up undermining the city's chances. Both of the 2012 and 2014 Olympics will be held in Europe (London and Sochi, respectively).

Will the IOC allow the Olympics to be held in Europe for the third consecutive time? Many would say that it is doubtful. Regardless, we will have to wait for October 2, when the host city will be announced.

Madrid already has two failed bids in its history (one for 1972 and another for 2012). Will the aphorism, "the third time's the charm," apply to Madrid? Barcelona hosted the Summer Olympics in 1992 -- will Madrid bring the Olympics back to Spain for the first time in fourteen years? We'll have to wait and see.

Footnotes:

1. "Race for the 2016 Games -." OhmyNews International. 07 July 2009 .

2. "Madrid 2016 Presents Candidature File At Press Conference." GamesBids.com. 08 July 2009 .

3. "Madrid 2016 Team Gets Award." GamesBids.com. 08 July 2009 .

4. "Madrid bid for the 2016 Summer Olympics -." Wikipedia, the free encyclopedia. 08 July 2009 .
©2009 OhmyNews
Other articles by reporter Beom-seok Sohn

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