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De La Concha Celebrates Winston Churchill
New cigar available in four sizes named for places Churchill enjoyed
Thomas Johansmeyer (tomj)     Print Article 
Published 2008-03-11 03:51 (KST)   
The fourth De La Concha cigar dinner was yet another sold-out affair. Close to 30 guests convened on the Sixth Ave. store in New York City to celebrate the launch of Davidoff's new Winston Churchill cigar -- with a little help from Rue 57.

The evening offered lively conversation, a fantastic meal and a live band, all against the backdrop of the latest from Davidoff.

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De La Concha began to offer in-store cigar dinners last year.

With a smoking ban in place in New York, it is extremely difficult to find a place where one can eat dinner and smoke a cigar at the same time. Private clubs are costly, and it can be difficult to attain membership. Public clubs, such as Lexington Bar and Books and The Carnegie Club offer cocktails with tobacco, but dining options are extremely limited. Of course, one could dine at Club Macanudo, but the restaurant becomes crowded as the only available alternative.

De La Concha holds four in-store dinners a year, each featuring a different cigar. This gives the tobacconist's customers a way to dine and smoke in an environment they know and enjoy.

"It's always amazing to see the crowd here," says De La Concha general manager Ron Melendi. Guests included both regular customers and occasional smokers eager to enjoy a cigar with a meal -- for a change. The usual and the occasional mixed easily, leading Melendi to remark, "I'm sure at least one new friendship started today, and for many more, this event will be another great memory."

Conversations ranged from the taste of the featured cigar, which received considerable praise from all, to the ongoing electoral struggle between Hillary Clinton and Barack Obama. While De La Concha regular Rolland James discussed the nuances of abstract styles with artist Julio Aguilera, a cluster of businessmen mulled the effects of the subprime mortgage crisis.

It wasn't all serious, though. Jokes abounded, and laughs occasionally pierced the din.

The cornerstone of the event was the Winston Churchill cigar. Available in four sizes named for places Churchill enjoyed -- Blenheim (Palace, where he was born), Chequers (the prime minister's residence), No. 10 (Downing Street) and Marrakesh (a favorite holiday spot) -- the cigar represents an unparalleled effort with tobacco from the Dominican Republic, Peru, Nicaragua and Ecuador.

"We are thrilled with this new member of the Davidoff family," says Brad Hammond, area sales manager for Davidoff of Geneva.

The plumes of smoke around the store signaled agreement.
©2008 OhmyNews
Other articles by reporter Thomas Johansmeyer

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