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Brazil: SAP Goes Green
There is a business model for 'green IT': Peter Graf, Solutions for Sustainability
Antonio Carlos Rix (carlosrix)     Print Article 
Published 2009-03-07 14:36 (KST)   
Dr. Peter Graf
©2009 Antonio Carlos Rix
Worldwide governments are implementing carbon pollution reduction policies. In France you may buy your groceries with that concern as all products have not only the chemical or diet facts expressed in their containers but also how much carbon was generated to produce that product. This is what Dr. Peter Graf, vice president for Solutions for Sustainability (SAP), said during the last SAP yearly forum in Sao Paulo (SP - Brazil) last Thursday.

This week from Tuesday to Thursday one of the major business forums about the Brazilian software business took place in Sao Paulo: The SAP FORUM 2009.

SAP, a world supplier of business management software, has just celebrated in Brazil the first year of its acquisition of Business Objects, a company specializing in "Business Intelligence."

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The figures presented during the congress were amazing and prospects are really good in Latin America as a whole and especially in Brazil. According to Emilio Morino, senior vice president for the Latin continent, Brazil has a consolidated market and represents a great investment target for the coming years.

Recently Bovesp, the main stock market in Brazil, announced a growth of foreign investment in February of more than 20 percent and oil company Petrobras is celebrating big revenues.

The numbers speak louder than words. SAP Results (2008 & 2007):
Revenue growth from Software and Software Related Services: 16.51 percent
Revenue growth from SW Sales: 11.4 percent
Revenue growth of Professional Services: 27.41 percent
Revenue growth of Consulting: 27.40 percent
Revenue growth of Training: 27.45 percent
344 new customers in 2008

IT and Environmental Issues

All told, it is good to know SAP is just starting a new approach to environmental issues in 2009. Dr Graf explained all this and more during a round table with local and foreign journalists in the last day of the event.

Green IT endeavors and business models are looking to save money by the sound use of IT infrastructure and services, Dr Graf said, adding that companies must think about profits to achieve the goal of "Green IT" in the long term.

SAP will go green by reducing 2 percent of its carbon emmissions this year, Dr Graf said. This might seem like a small amount, but pay attention to what Dr Graf is saying in the following video and you will see that this is not so.

Dr. Graf is responsible for global sustainability at SAP. He is also an expert in SAP Business Suite 7.0. He joined SAP in 1996 and has been based in the office of SAP Labs in Palo Alto, Calif., since 2000. He has a Masters in Computer Science and Economics and is a Ph.D in Artificial Intelligence.

According to Dr Graf, Asian companies are responding to this call as any other entrepreneur would: There is a business model there and they are going to treat this as such. In essence they're saying, "OK, let's go green and profit!"

©2009 OhmyNews
Other articles by reporter Antonio Carlos Rix

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